Global Smartphone Top-100+ Microvendors Marketshare: Q4 2016
Report Summary:
A huge number of second-tier MICROVENDORS are playing an bigger role in the global smartphone market. The "top 30+" vendors worldwide, like OPPO, together grew +9% YoY in Q3 2016, the next "top 100+" microvendors combined posted +11% YoY growth. All microvendors together made up 11% of global smartphone volumes during Q4 2016. Microvendors, like Lefeng and Xiaolajiao in China, Reliance Jio in India and INNJOO in Africa, are growing faster than average. However, consolidation is underway among microvendors and the trend would accelerate this year amid key component supply constrain and price fluctuations. Our extensive report contains global smartphone shipments for the top 30+ vendors and over 100+ microvendors by quarter from 2007 to Q4 2016. Key regions / markets info for each microvendor are included, as well. The report is a valuable tool for mobile stakeholders who want to size the fast-growing smartphone microvendors category.
